# HighLevel AdFuel Program: What It Is, Why It Matters and How to Use It (Founder Plan)

> AdFuel makes Founder Plan members eligible for free ads promoting their own business in their local market.

Status: Live · Part of: HighLevel Founder Plan ($497/month) · Where: Founder program (eligibility) · Verified: October 27, 2026

HighLevel's description: "HighLevel Founders will be eligible to receive free ads promoting the Founder's business in their local market."

## Why it matters
Free local ads mean new leads for your agency at no ad cost, which directly offsets the plan price.

## How to take advantage of AdFuel Program
1. Have a clear local offer and landing page ready before your ads run.
2. Connect the landing page form to a speed-to-lead workflow so every lead gets an instant reply.
3. Track AdFuel leads with their own tag to measure the return.

## Top questions
### What is HighLevel AdFuel?
A Founder Plan program that makes members eligible for free ads promoting their business in their local market.

### Is AdFuel free?
HighLevel says eligible Founders receive the ads for free. Eligibility details aren't published on the Founder page.

### How do I get the most from AdFuel?
Prepare a strong local offer and landing page, and make sure every lead gets an immediate follow-up.

## Using AI agents with AdFuel Program
Let an agent handle AdFuel leads after hours: Claude Duet or Meta Muse drafts replies with open calendar slots within minutes.

## Sources
- [HighLevel Founder Plan page](https://founder.gohighlevel.com)