# HighLevel Events vs Eventbrite & Luma: Comparison (2026)

> For events that feed your own sales pipeline (workshops, open houses, webinars), HighLevel Events wins because registrants land in your CRM with automations attached. Eventbrite and Luma are better when you need their audiences to find your event.

Verified: October 27, 2026 · HighLevel Events is part of the HighLevel Founder Plan ($497/month). Status: Live.

|  | HighLevel Events | Eventbrite | Luma |
| --- | --- | --- | --- |
| Ticket types | Free RSVP and paid tiers with quantities, sale windows and coupons | Free and paid tickets, tiers, promo codes | Free and paid tickets, approvals, coupons |
| Platform fee on paid tickets | No third-party ticketing fee on top of card processing, according to HighLevel | Per-ticket service fee plus payment processing | 5% on the free plan; 0% on Luma Plus (card fees still apply) |
| Registrants go into your CRM | Directly, with tags and workflows | Through exports or integrations | Through exports or integrations |
| Follow-up automation | Any HighLevel workflow: SMS, email, pipeline, reviews | Eventbrite's own email tools | Luma's own reminders and blasts |
| Check-in | QR scanning from mobile | Organizer app with QR scanning | QR check-in app |
| Discovery | Your own pages and funnels | Large public event marketplace | Event discovery and calendars |

## Main benefits of HighLevel Events
- Every registrant becomes a contact with tags, ready for follow-up workflows.
- No third-party ticket fee stacked on card processing, according to HighLevel.
- Event pages live on your own funnels and website, in your brand.
- No-show and post-event follow-ups run automatically.

## When to choose an alternative
- **Eventbrite:** You need public discovery to sell tickets to strangers.
- **Luma:** You run community events and want Luma's audience and calendars.

## Questions
### HighLevel Events vs Eventbrite: which is cheaper?
HighLevel says Events adds no third-party ticketing fee on top of card processing. Eventbrite adds a per-ticket service fee plus processing, so HighLevel is usually cheaper for paid events.

### Can HighLevel replace Luma?
For events you promote yourself, yes: tickets, RSVPs, reminders and QR check-in are built in. Luma is better if you rely on its community discovery.

### Do HighLevel event registrants go into the CRM?
Yes. Registrants are contacts in the sub-account, so tags and workflows can follow up automatically.

Feature guide: https://ghlfounders.com/founder-features/events

## Sources
- [HighLevel Founder Plan page](https://founder.gohighlevel.com)
- [How to Create and Manage Events in HighLevel (HighLevel Help)](https://help.gohighlevel.com/support/solutions/articles/155000008071-how-to-create-and-manage-events-in-highlevel)
- [Eventbrite](https://www.eventbrite.com)
- [Luma](https://luma.com)