# HighLevel Loyalty & Rewards vs Smile.io, Yotpo Loyalty & Square Loyalty: Comparison (2026)

> Loyalty & Rewards suits local and service businesses that already market through HighLevel, and agencies can resell it. Ecommerce stores and Square POS merchants usually get more from loyalty tools built into their checkout.

Verified: October 27, 2026 · HighLevel Loyalty & Rewards is part of the HighLevel Founder Plan ($497/month). Status: Live.

|  | HighLevel Loyalty & Rewards | Smile.io | Yotpo Loyalty | Square Loyalty |
| --- | --- | --- | --- | --- |
| Best fit | Service and local businesses on HighLevel | Ecommerce stores (Shopify and others) | Ecommerce brands | Businesses using Square POS |
| Connected to CRM and automations | Native: HighLevel workflows, SMS and email | Through ecommerce and email integrations | Through Yotpo and integrations | Inside Square |
| White-label and resell | Yes, through SaaS Mode | No | No | No |
| Cost | Included in the $497/month Founder Plan | Free tier, then monthly plans | Tiered plans | Monthly per-location subscription |

## Main benefits of HighLevel Loyalty & Rewards
- Run loyalty without a separate app subscription.
- Trigger texts, emails and review requests when customers earn or redeem.
- Resell loyalty as part of a niche SaaS plan.
- Keep loyalty data on the same contact as every message and purchase.

## When to choose an alternative
- **Smile.io:** The client is a Shopify store wanting points and referrals at checkout.
- **Yotpo Loyalty:** The brand already uses Yotpo for reviews and wants loyalty in the same suite.
- **Square Loyalty:** The business runs checkout on Square POS.

## Questions
### HighLevel Loyalty vs Smile.io: which is better?
HighLevel for local and service businesses marketing through HighLevel. Smile.io for Shopify stores that need points at online checkout.

### Can agencies resell HighLevel Loyalty & Rewards?
Yes. Founder includes SaaS Mode, so you can include loyalty in plans you sell under your brand.

### Does HighLevel loyalty work with Square?
HighLevel hasn't published a Square POS integration for loyalty. Square merchants may prefer Square Loyalty, which is built into the POS.

Feature guide: https://ghlfounders.com/founder-features/loyalty-rewards

## Sources
- [HighLevel Founder Plan page](https://founder.gohighlevel.com)
- [Smile.io](https://smile.io)
- [Yotpo Loyalty](https://www.yotpo.com/platform/loyalty/)
- [Square Loyalty](https://squareup.com/us/en/software/loyalty)