# HighLevel Rebilling with Markup vs Paying vendors directly & Manual invoicing: Comparison (2026)

> For any agency running client accounts, rebilling with markup turns usage from a cost into profit automatically. There's no comparable option in the Unlimited plan, which rebills without markup.

Verified: October 27, 2026 · HighLevel Rebilling with Markup is part of the HighLevel Founder Plan ($497/month). Status: Live.

|  | HighLevel Rebilling with Markup | Paying vendors directly | Manual invoicing |
| --- | --- | --- | --- |
| Charges clients for usage | Automatic, per account | No: you pay Twilio, email and AI vendors yourself | Yes, if you calculate and invoice it |
| Profit on usage | Yes: set your markup on email, phone, text and AI | No | Possible, but manual |
| Scales with clients | Yes | Costs grow with clients | Admin grows with clients |
| Cost | Included in the $497/month Founder Plan | Usage at vendor rates | Your team's time |

## Main benefits of HighLevel Rebilling with Markup
- Turn every text, call, email and AI action into margin.
- Stop absorbing usage costs as clients get busier.
- No monthly usage spreadsheets or manual invoices.
- Mark up AI usage, the fastest-growing cost line.

## When to choose an alternative
- **Paying vendors directly:** You only run your own business, not client accounts.

## Questions
### Can I mark up Twilio and email costs in HighLevel?
Yes. Founder's rebilling with markup lets you charge clients above cost for email, phone calls, texts and AI usage.

### Rebilling vs paying Twilio directly?
Paying directly means usage is your cost. Rebilling with markup charges clients automatically and keeps the difference as profit.

### Does HighLevel Unlimited allow markup?
No. Unlimited rebills phone and email at cost. Markup needs the Founder Plan.

Feature guide: https://ghlfounders.com/founder-features/rebilling-with-markup

## Sources
- [HighLevel Founder Plan page](https://founder.gohighlevel.com)
- [Paying vendors directly](https://www.twilio.com/en-us/pricing)
- [Manual invoicing](https://quickbooks.intuit.com)