# HighLevel User Reports vs HubSpot & Pipedrive: Comparison (2026)

> User Reports gives agencies and their clients per-rep numbers across HighLevel's own calls, texts and bookings. HubSpot and Pipedrive go deeper on forecasting and quotas for dedicated sales teams.

Verified: October 27, 2026 · HighLevel User Reports is part of the HighLevel Founder Plan ($497/month). Status: Live.

|  | HighLevel User Reports | HubSpot | Pipedrive |
| --- | --- | --- | --- |
| Per-rep activity | Calls, messages, appointments and deals closed per team member | Activity and productivity reports in Sales Hub | Activity and deal Insights reports |
| Includes SMS and call activity | Yes, from HighLevel's built-in phone and messaging | Calls through HubSpot calling; SMS through integrations | Calls through Pipedrive's caller; SMS through integrations |
| Show results to clients | Inside the client's own white-label account | Not built for agency clients | Not built for agency clients |
| Cost | Included in the $497/month Founder Plan | Paid Sales Hub seats | Per-seat plans |

## Main benefits of HighLevel User Reports
- Coach reps on real calls, texts and bookings, not guesses.
- Catch slow follow-up before deals go stale.
- Show clients measurable team activity inside their own account.
- No extra reporting tool or per-seat sales CRM.

## When to choose an alternative
- **HubSpot:** The client runs a larger sales team on HubSpot with forecasting and quotas.
- **Pipedrive:** The team wants a simple, sales-only pipeline CRM.

## Questions
### Does HighLevel have sales rep reports?
Yes. User Reports shows each team member's calls, messages, appointments and deals closed in one dashboard.

### HighLevel User Reports vs HubSpot activity reports?
Both show rep activity. HighLevel includes its built-in SMS and calls and runs in a client's white-label account; HubSpot adds forecasting and quota tools on paid Sales Hub seats.

### Can clients see their own team's performance in HighLevel?
Yes. User Reports runs inside the client's sub-account, so owners can review their team's activity themselves.

Feature guide: https://ghlfounders.com/founder-features/user-reports

## Sources
- [HighLevel Founder Plan page](https://founder.gohighlevel.com)
- [HubSpot](https://www.hubspot.com/products/sales)
- [Pipedrive](https://www.pipedrive.com)