# HighLevel Events: What It Is, Why It Matters and How to Use It (Founder Plan)

> Events lets you run ticketed or RSVP events inside a sub-account: public event pages, ticket tiers with prices, quantities and sale windows, coupon codes, registration deadlines and capacity, custom checkout fields, schedules and speakers, confirmation and reminder emails, and QR-code check-in from mobile. Paid tickets go through your connected payment provider.

Status: Live · Part of: HighLevel Founder Plan ($497/month) · Where: Memberships → Events (enable in Labs if you don't see it) · Verified: October 27, 2026

HighLevel's description: "Create, promote, and manage your events from start to finish."

## Why it matters
Workshops, open houses and launch events usually need Eventbrite plus a CRM sync. Running them in HighLevel puts every registrant straight into your pipeline and automations, with no third-party ticketing fees on top of card processing, according to HighLevel.

## How to take advantage of Events
1. Run a monthly workshop or webinar as an RSVP event, and tag registrants so a workflow follows up after it ends.
2. Sell paid tickets with tiers and an early-bird coupon, and check people in at the door with QR scanning.
3. Embed the event on a funnel or website page to promote it.
4. Turn on live mode before publishing a paid event; otherwise it runs in test mode.

## Top questions
### Can you sell event tickets in HighLevel?
Yes. Ticketed events support free and paid tiers, quantities, sale periods and percentage-off coupon codes, with payments through a connected provider such as Stripe.

### How do I create an event in HighLevel?
Go to Memberships → Events, click Create Event, choose Ticketed or RSVP, add the details, location and tickets, configure settings like capacity and live mode, then publish.

### Does HighLevel Events have check-in?
Yes. Staff can scan attendee QR codes in real time from a mobile device. Only registrants with an allowed payment status can check in.

## Using AI agents with Events
Use an always-on agent to watch registrations: Claude Duet or ChatGPT Dots can summarize who registered each morning and draft reminder messages for no-shows after the event.

## Sources
- [HighLevel Founder Plan page](https://founder.gohighlevel.com)
- [How to Create and Manage Events in HighLevel (HighLevel Help)](https://help.gohighlevel.com/support/solutions/articles/155000008071-how-to-create-and-manage-events-in-highlevel)