# HighLevel Loyalty & Rewards: What It Is, Why It Matters and How to Use It (Founder Plan)

> Loyalty & Rewards lets businesses build their own loyalty programs inside HighLevel to reward repeat customers.

Status: Live · Part of: HighLevel Founder Plan ($497/month) · Where: Inside the sub-account · Verified: October 27, 2026

HighLevel's description: "Build custom loyalty programs to drive repeat business and keep customers coming back for more."

## Why it matters
Repeat customers are cheaper than new ones. Restaurants, salons, med spas and service businesses can run a loyalty program without paying for a separate loyalty app.

## How to take advantage of Loyalty & Rewards
1. Start with one simple reward, such as a free service after five visits, and promote it at checkout.
2. Trigger workflows when customers earn or redeem rewards, such as a thank-you text or review request.
3. Package loyalty into a niche SaaS plan for restaurants or salons.

## Top questions
### Does HighLevel have a loyalty program?
Yes. Loyalty & Rewards is a Founder Plan feature for building custom loyalty programs that drive repeat business.

### Which businesses benefit most from Loyalty & Rewards?
Businesses with repeat visits: restaurants, salons, gyms, med spas, car washes and recurring home services.

### Can I sell Loyalty & Rewards to clients?
Yes. Founder includes SaaS Mode, so you can include loyalty in the plans you resell to clients.

## Using AI agents with Loyalty & Rewards
An agent can run a reactivation play: Meta Muse finds customers close to a reward or who haven't returned, and drafts a personal nudge for approval.

## Sources
- [HighLevel Founder Plan page](https://founder.gohighlevel.com)