# HighLevel Notification Domain Branding: What It Is, Why It Matters and How to Use It (Founder Plan)

> Agency Notification Domain Branding lets agencies create a separate notification domain for each brand they run, so system notifications come from the right brand's domain.

Status: Live · Part of: HighLevel Founder Plan ($497/month) · Where: Agency settings (seen live in Agency Pro / Founder accounts, Oct 26, 2026) · Verified: October 27, 2026

HighLevel's description: "Create a separate notification domain for each brand."

## Why it matters
Agencies running more than one brand or white-label offer need notifications to match each brand. Separate domains keep branding consistent and help protect each brand's sending reputation.

## How to take advantage of Notification Domain Branding
1. Set up a notification domain for each brand you operate.
2. Authenticate each domain so notifications are trusted and delivered.
3. Match notification domains to the white-label app domain for each brand.

## Top questions
### What is Agency Notification Domain Branding?
A HighLevel agency setting that lets you create a separate notification domain for each brand.

### Who needs separate notification domains?
Agencies running multiple brands or white-label offers from one HighLevel agency account.

### Is notification domain branding on the Founder Plan?
It was seen live in an Agency Pro account during LevelUp week, the plan Founder replaced. It isn't listed on the Founder page itself.

## Using AI agents with Notification Domain Branding
Agents that send notifications through HighLevel inherit the right brand automatically once each domain is set.

## Sources
- [Observed in a live HighLevel agency account (Oct 26, 2026)](https://ghlfounders.com/founders-plan#log)