# HighLevel Rebilling with Markup: What It Is, Why It Matters and How to Use It (Founder Plan)

> Rebilling charges clients for the email, phone, text and AI usage their accounts consume. With markup, you set a price above your cost and keep the difference.

Status: Live · Part of: HighLevel Founder Plan ($497/month) · Where: Agency settings → Rebilling / SaaS Configurator · Verified: October 27, 2026

HighLevel's description: "Mark up usage costs for emails, phone calls, texts, AI and more to generate profit."

## Why it matters
Without markup, every message a client sends is a cost you pass through at break-even or absorb. With markup, usage becomes a profit line that grows as clients get busier, including AI usage.

## How to take advantage of Rebilling with Markup
1. Set a markup on AI usage, since AI features are growing fastest.
2. Show clients a clear usage rate card so there are no surprises.
3. Review margins monthly and adjust as HighLevel's base usage prices change.

## Top questions
### What is rebilling with markup in HighLevel?
A Founder Plan feature that lets you charge clients more than your cost for emails, phone calls, texts, AI and other usage, and keep the difference.

### Does the Unlimited plan include rebilling?
Unlimited lets you rebill phone and email without markup. Markup, including on AI usage, needs the Founder Plan.

### Can I mark up AI usage in HighLevel?
Yes. HighLevel says Founder rebilling with markup covers AI as well as email, phone and text.

## Using AI agents with Rebilling with Markup
When agents use HighLevel's built-in AI, that usage can be rebilled with markup; outside agents like Claude Duet bill through their own vendors.

## Sources
- [HighLevel Founder Plan page](https://founder.gohighlevel.com)