# HighLevel User Reports: What It Is, Why It Matters and How to Use It (Founder Plan)

> User Reports shows each team member's activity and results in one dashboard: calls, messages, appointments and closed deals.

Status: Live · Part of: HighLevel Founder Plan ($497/month) · Where: Reporting area of the agency and sub-accounts · Verified: October 27, 2026

HighLevel's description: "See how each team member is performing, from calls and messages to appointments and deals closed, all in one dashboard."

## Why it matters
Agencies and their clients need to know who is following up and who isn't. Per-user numbers turn coaching from guesswork into a weekly conversation about real activity.

## How to take advantage of User Reports
1. Review User Reports weekly with each client and compare speed-to-lead and appointments set per rep.
2. Spot reps with low call or message volume before deals go stale.
3. Include per-user results in client reports to show the value of your service.

## Top questions
### What are User Reports in HighLevel?
A dashboard showing each team member's performance, including calls, messages, appointments and deals closed.

### Is User Reports included in the Founder Plan?
Yes. HighLevel lists User Reports among the Founder Plan features; Agency Pro also listed user and agent reporting.

### How can agencies use User Reports?
Use it for weekly rep coaching, to catch slow follow-up early, and to show clients measurable team activity in your monthly reports.

## Using AI agents with User Reports
Have an n8n or Hermes Agent job send a Friday scorecard that combines User Reports activity with pipeline value, so owners see team performance without logging in.

## Sources
- [HighLevel Founder Plan page](https://founder.gohighlevel.com)