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Founder-only features · Founder Plan
HighLevel Custom Navs: What It Is, Why It Matters and How to Use It
Short answer: Custom Navs gives agencies control of the main left-hand navigation clients see, so each client experience can be shaped around what they actually use. It builds on Custom Menu Links, which already let agencies add icons and links that open in an iframe or new tab, targeted by sub-account and role.
- Status
- Live
- Plan
- HighLevel Founder Plan, $497/month (details)
- Where to find it
- Agency settings (navigation customization); custom menu links under Settings → Custom Menu Links
- HighLevel's description
- “Take control of the main left-hand navigation and create unique experiences for your clients.”
Why Custom Navs matters
A cluttered menu is one of the biggest reasons clients stop logging in. A navigation built around the client's job keeps them using the account, which reduces churn on SaaS plans.
How to take advantage of Custom Navs
- Design a simple navigation per client type, showing only what they use (for example Conversations, Calendars, Opportunities, Reviews).
- Add your own tools as custom menu links, such as a reporting dashboard or Founder OS, opened in an iframe.
- Use role targeting so admins see more than front-desk users.
Top 3 questions about Custom Navs
What is Custom Navs in HighLevel?
A Founder Plan feature that lets agencies control the main left-hand navigation clients see, to create a tailored experience for each client.
Can I add my own links to the HighLevel menu?
Yes. Custom Menu Links add an icon, title and URL to the agency or sub-account sidebar, opened in an iframe, new tab or current tab, with targeting by sub-account and role.
Can sub-accounts change the navigation themselves?
No. HighLevel says only agency users with the Manage Custom Menu Links permission can manage links; sub-accounts can't create their own.
How Custom Navs compares
If clients already log in to your white-label HighLevel app, Custom Navs makes it feel built for them without a second portal. Vendasta and SuiteDash fit agencies whose business model centers on a product marketplace or file-and-invoice portal. See Custom Navs vs Vendasta, SuiteDash.
Using AI agents with Custom Navs
Put your agent dashboard in the menu: add a custom link to the Founder OS dashboard so clients see their agent's brief and approvals right inside HighLevel. Browse agent setup guides.
More founder-only features
Sources
Try Custom Navs on the Founder Plan: 14-day free trial. Start your HighLevel Founder trial.
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