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21 feature guides · Founder Plan

Every HighLevel Founder Plan Feature, Explained

By Nathan Brown, Founder, HiVergent AI · Verified

Short answer: HighLevel's $497/month Founder Plan, launched October 27, 2026, replaces Agency Pro. It keeps SaaS Mode, rebilling with markup and advanced API access, and adds Founder-only features (Workflow Maps, Project Management, Events, Industries, Custom Navs, User Reports, Ticketing, Meeting Rooms, Loyalty & Rewards and the A2P Console, with Custom Onboarding and Email Health Console coming soon), plus payment commissions, AdFuel ads, the Partner Network, the Founders Club and a Founder Support Plan.

FeatureStatusWhat it does (HighLevel's words)
Workflow MapsLiveView, manage, and troubleshoot your workflows from a 3D, birds-eye view.
Project ManagementPrivate betaPlan, assign, and track work in one place.
EventsLiveCreate, promote, and manage your events from start to finish.
HighLevel IndustriesLiveActivate niche-specific features like Reservations, Menu Creator, and Order Management for Restaurants.
Custom NavsLiveTake control of the main left-hand navigation and create unique experiences for your clients.
User ReportsLiveSee how each team member is performing, from calls and messages to appointments and deals closed, all in one dashboard.
TicketingLiveManage customer support requests in one place.
Meeting RoomsLiveHost video meetings right from your CRM.
Loyalty & RewardsLiveBuild custom loyalty programs to drive repeat business and keep customers coming back for more.
A2P ConsoleLiveMonitor and manage A2P campaign completion for all your clients in one centralized location.
Custom OnboardingComing soonBuild custom Launchpads to onboard new clients into their sub-accounts.
Email Health ConsoleComing soonMonitor the overall health of your clients' email campaigns from one centralized hub.
SaaS ModeLivePick which features to include in each plan.
Rebilling with MarkupLiveMark up usage costs for emails, phone calls, texts, AI and more to generate profit.
Advanced API AccessLiveConnect your CRM to any tool you use with full API access.
Notification Domain BrandingLiveCreate a separate notification domain for each brand.
More Free AILiveThe most free AI, with advanced AI models and higher token ceilings.
Payment CommissionsLiveFounders will be eligible to receive commissions from payments made using the new native payment provider.
AdFuel ProgramLiveHighLevel Founders will be eligible to receive free ads promoting the Founder's business in their local market.
HighLevel Partner NetworkLiveFounders can join the network and generate revenue by supporting other HighLevelers.
Founders Club & SupportLiveAn exclusive online community where we host weekly live streams, masterminds, challenges, contests, and more!

Founder-only features

Product features HighLevel lists as exclusive to the Founder Plan.

LiveWorkflow MapsMost agencies inherit accounts with dozens of overlapping workflows nobody fully understands.Private betaProject ManagementAgencies and small teams usually run delivery in a separate tool like Asana or ClickUp, so client work lives away from the CRM.LiveEventsWorkshops, open houses and launch events usually need Eventbrite plus a CRM sync.LiveHighLevel IndustriesIndustry tools let agencies sell a ready-made system to a niche rather than configuring a general CRM from scratch for every client.LiveCustom NavsA cluttered menu is one of the biggest reasons clients stop logging in.LiveUser ReportsAgencies and their clients need to know who is following up and who isn't.LiveTicketingSupport requests scattered across email and texts get lost.LiveMeeting RoomsRunning calls in Zoom or Google Meet means another tool, another link and meeting history outside the CRM.LiveLoyalty & RewardsRepeat customers are cheaper than new ones.LiveA2P ConsoleUnregistered or rejected A2P campaigns block or filter client text messages, which quietly breaks speed-to-lead and reminders.Coming soonCustom OnboardingThe first login decides whether a client becomes active or churns.Coming soonEmail Health ConsoleOne client with poor email practices can hurt sender reputation and results.

Agency tools carried over from Agency Pro

The resale and integration tools that made Agency Pro the agency plan, now part of Founder.

LiveSaaS ModeIt's the difference between selling hours and selling subscriptions.LiveRebilling with MarkupWithout markup, every message a client sends is a cost you pass through at break-even or absorb.LiveAdvanced API AccessEvery serious agent or integration needs reliable API access.LiveNotification Domain BrandingAgencies running more than one brand or white-label offer need notifications to match each brand.LiveMore Free AIAI usage is becoming a major cost line for agencies.

Founder programs and perks

Revenue programs, community and support that come with the Founder Plan.

LivePayment CommissionsIt turns client payment volume into agency revenue.LiveAdFuel ProgramFree local ads mean new leads for your agency at no ad cost, which directly offsets the plan price..LiveHighLevel Partner NetworkIf you're good at HighLevel, other agencies and businesses will pay for setup, migrations and automation.LiveFounders Club & SupportFaster support and direct access to HighLevel's team and top users shorten the time it takes to solve problems and learn what's working..

How Founder features compare

Side-by-side comparisons of each Founder feature against the tools agencies use today (Asana, ClickUp, Zendesk, Eventbrite, Zoom, Vendasta and more). See all feature comparisons.

Founder feature questions

What are Workflow Maps in HighLevel?

A visual map of all workflows in a sub-account and the assets that connect them, generated automatically from your existing automations. You can pan, zoom, switch between 2D and 3D, trace a contact's journey and see failed executions.

Does HighLevel have project management?

Yes. HighLevel's Project Management organizes work into Spaces, Folders, Lists, tasks and subtasks, with Kanban and List views, linked directly to contacts and opportunities. It's listed as a Founder Plan feature.

Can you sell event tickets in HighLevel?

Yes. Ticketed events support free and paid tiers, quantities, sale periods and percentage-off coupon codes, with payments through a connected provider such as Stripe.

What is HighLevel Industries?

Niche-specific HighLevel features for particular business types, starting with Reservations, Menu Creator and Order Management for restaurants, and including home services.

What is Custom Navs in HighLevel?

A Founder Plan feature that lets agencies control the main left-hand navigation clients see, to create a tailored experience for each client.

What are User Reports in HighLevel?

A dashboard showing each team member's performance, including calls, messages, appointments and deals closed.

Does HighLevel have a ticketing system?

Yes. Ticketing is a Founder Plan feature that manages customer support requests in one place inside HighLevel.

Does HighLevel have video meetings?

Yes. Meeting Rooms is a Founder Plan feature for hosting video meetings right from the CRM.

Does HighLevel have a loyalty program?

Yes. Loyalty & Rewards is a Founder Plan feature for building custom loyalty programs that drive repeat business.

What is the A2P Console in HighLevel?

A Founder Plan feature that lets agencies monitor and manage A2P campaign completion for all clients in one centralized location.

What is Custom Onboarding in HighLevel?

A coming-soon Founder Plan feature for building custom Launchpads to onboard new clients into their sub-accounts.

What is the Email Health Console in HighLevel?

A coming-soon Founder Plan feature for monitoring the overall health of clients' email campaigns from one centralized hub.

What is SaaS Mode in HighLevel?

A Founder Plan tool for selling HighLevel as your own software: you pick features per plan, and signups automatically get accounts, permissions, login details and billing monitoring.

What is rebilling with markup in HighLevel?

A Founder Plan feature that lets you charge clients more than your cost for emails, phone calls, texts, AI and other usage, and keep the difference.

Does HighLevel have an API?

Yes. All paid plans include API access, and the Founder Plan includes advanced API access for full custom integrations.

What is Agency Notification Domain Branding?

A HighLevel agency setting that lets you create a separate notification domain for each brand.

Does the HighLevel Founder Plan include AI?

Yes. HighLevel says Founder includes the most free AI of any plan, with advanced models and higher token ceilings.

What are HighLevel payment commissions?

Founder Plan members are eligible to earn commissions on payments made through HighLevel's new native payment provider.

What is HighLevel AdFuel?

A Founder Plan program that makes members eligible for free ads promoting their business in their local market.

What is the HighLevel Partner Network?

A program where Founder Plan members can generate revenue by supporting other HighLevel users.

What is the HighLevel Founders Club?

An online community for Founder Plan members with weekly live streams, masterminds, challenges and contests.

Founder Plan price, launch details and what Agency Pro users should do

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