Home › Founder Plan › Founder features › Events
Founder-only features · Founder Plan
HighLevel Events: What It Is, Why It Matters and How to Use It
Short answer: Events lets you run ticketed or RSVP events inside a sub-account: public event pages, ticket tiers with prices, quantities and sale windows, coupon codes, registration deadlines and capacity, custom checkout fields, schedules and speakers, confirmation and reminder emails, and QR-code check-in from mobile. Paid tickets go through your connected payment provider.
- Status
- Live
- Plan
- HighLevel Founder Plan, $497/month (details)
- Where to find it
- Memberships → Events (enable in Labs if you don't see it)
- HighLevel's description
- “Create, promote, and manage your events from start to finish.”
Why Events matters
Workshops, open houses and launch events usually need Eventbrite plus a CRM sync. Running them in HighLevel puts every registrant straight into your pipeline and automations, with no third-party ticketing fees on top of card processing, according to HighLevel.
How to take advantage of Events
- Run a monthly workshop or webinar as an RSVP event, and tag registrants so a workflow follows up after it ends.
- Sell paid tickets with tiers and an early-bird coupon, and check people in at the door with QR scanning.
- Embed the event on a funnel or website page to promote it.
- Turn on live mode before publishing a paid event; otherwise it runs in test mode.
Top 3 questions about Events
Can you sell event tickets in HighLevel?
Yes. Ticketed events support free and paid tiers, quantities, sale periods and percentage-off coupon codes, with payments through a connected provider such as Stripe.
How do I create an event in HighLevel?
Go to Memberships → Events, click Create Event, choose Ticketed or RSVP, add the details, location and tickets, configure settings like capacity and live mode, then publish.
Does HighLevel Events have check-in?
Yes. Staff can scan attendee QR codes in real time from a mobile device. Only registrants with an allowed payment status can check in.
How Events compares
For events that feed your own sales pipeline (workshops, open houses, webinars), HighLevel Events wins because registrants land in your CRM with automations attached. Eventbrite and Luma are better when you need their audiences to find your event. See Events vs Eventbrite, Luma.
Using AI agents with Events
Use an always-on agent to watch registrations: Claude Duet or ChatGPT Dots can summarize who registered each morning and draft reminder messages for no-shows after the event. Browse agent setup guides.
More founder-only features
Sources
Try Events on the Founder Plan: 14-day free trial. Start your HighLevel Founder trial.
Run your business on agents
Founder OS installs the pipeline, workflows and daily dashboard these agents work from.